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Socha Design blog can help you to understand the principles of connecting people by the tools above.

Learn what can help you to get noticed, be heard and followed. Choose a category of your interest below or browse them all.

Branding basics

Branding basics

Branding basics What is brand?A brand is simply your reputation. It is what people think and say about your organisation, especially when you are not there.What is brand identity?Brand identity is the look and the feel of your brand. It is a composition of a logo, its...

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Importance of brand identity

Importance of brand identity

Importance of brand identity and consistency brand identity reflecting the story of a brandTo help us understand the importance of brand identity and visual communication better. Also, explain why the organisational image has to be consistent with the organisation’s...

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Strategic positioning

Strategic positioning

Strategic positioningwhat it isThe widely accepted definition of strategic positioning is; “a mental device used by people to simplify information inputs and store new information in a logical place”. On a simplified perceptual map (ABC), each letter represents a...

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What is SEO

What is SEO

What is SEO Search Engine Optimisation (SEO) is a process of increasing the quality and quantity of website traffic. It excludes the purchase of paid placements. The unpaid placements are known as organic search results you get across when searching through a search...

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What is online presence and what does it include

What is online presence and what does it include

What is online presence and what does it includeOnline presence is the existence of a person, organisation or business that can be found via a web search engine. In other words, without it, your organisation wouldn’t be visible online. A website is an integral part of...

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brand identity
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  • responsive websites
  • photography for your website
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