brand identity
the brand identity that attracts the people you would like to engage with
why is brand identity so important
Your brand identity is an important tool that identifies you, differentiates you, and creates a memorable impression of your character and the purpose of your company.
Branding (promotion) carries the brand identity of your organisation or business and attracts the attention of people you would like to work and connect with.
how we, together, will discover your brand
Discovery of your brand starts with an initial meeting where we get to know each other more. I’ll learn about your organisation or business and what you would like to achieve by discovering your brand. You will have the opportunity to get to know me more and ask any questions that you might have.
After the initial meeting, I’ll dive deep into research which will allow me to understand the environment your brand will live in.
Later, I’ll come up with three proposals which we will discuss. Secondly, you will choose the one you think works best. Thirdly, a few meetings might take place to refine the visual language your brand will speak with, including targeted messaging to enhance your brand identity.
Once you are happy with the results, I’ll produce the final agreed assets which will be handed over to you.
launching your brand identity
The way you launch your brand depends on your organisation’s needs and its current position.
You can launch your brand officially with some buzz around it or gradually by replacing your business cards, letterheads, email signature, website, social media channels and others.
brand identity services
logo design
The logo of your organisation is its symbol which also represents what your company stands for. You might think about the logo as the face of your business which attracts the right people and is remembered if done well.
identity
Your brand identity with its visual elements and tone of voice – rising from your mission and behaviours – will create a stable brand, giving you great potential to aid the positive changes you are working towards.
rebranding
You might be ready for a rebrand whenever the engagement between your brand and your clients drops; sales and awareness go down; or your mission evolves.
stationery design
Whether you are at a conference with your business cards ready, or you’re sending a letter or email; your stationery is there with you to complement your brand and identity.
social media design
Online social media has become one of the most used forms of media to share information between people. Social platforms are a pivotal element of branding these days.
photography
A good photography style aligned with your brand messaging brings more life and cohesion into your communications. Look at some of my photographs that you might like.
how much is a brand identity package
It depends on what your needs are and what your budget is for a branding package. If you are a low budget start-up needing a basic logo and identity, we’ll find a good solution for you.
Or, if you are a part of a well-developed charity ready to go to the next level to gear up with experts in other fields, there is a long road ahead for us to cross. You might need some extra funding to cover this.
To find out more about the tailored services I offer that will work well with your budget, contact me.
brand identity
- logo design
- identity
- rebranding
- stationery design
- social media design
- photography
website design
- web structure
- web design
- SEO optimised websites
- WordPress websites
- responsive websites
- photography for your website
support
- web hosting
- website backup
- website security
- email hosting
- domain support
- training
not-for-profit
