brand identity

the brand identity that attracts the people you would like to engage with

why is brand identity so important

Your brand identity is an important tool that identifies you, differentiates you, and creates a memorable impression of your character and the purpose of your company.

Branding (promotion) carries the brand identity of your organisation or business and attracts the attention of people you would like to work and connect with.

how we will discover your brand together

Discovery of your brand starts with an initial meeting where we get to know each other more. I’ll learn about your organisation or business and what you would like to achieve by discovering your brand. You will have the opportunity to get to know me more and ask any questions that you might have.

After the initial meeting, I’ll dive deep into research which will allow me to understand the environment your brand will live in.

Later, I’ll come up with three proposals which we’ll discuss. Secondly, you’ll choose the one you think might work the way you like. Thirdly, a few meetings might take place to refine the visual language your brand will speak with, including targeted messaging to enhance your brand identity.

Once you are happy with the results, I’ll produce the final agreed assets which will be handed over to you.

launching your brand identity

The way you launch your brand depends on your organisation’s needs and its current position.

You can launch your brand officially with some buzz around it or gradually by replacing your business cards, letterheads, email signature, website, social media channels and others.

brand identity services I offer

logo design

The logo of your organisation is its symbol which also represents what your company stands for. You might think about the logo as the face of your business which attracts the right people and is remembered if done well.

identity

Your brand identity with its visual elements and tone of voice – rising from your mission and behaviours – will create a stable brand, giving you great potential to aid the positive changes you are working towards.

rebranding

You might be ready for a rebrand whenever the engagement between your brand and your clients drops; sales and awareness go down; or your mission evolves.

stationery design

Whether you are at a conference with your business cards ready, or you’re sending a letter or email; your stationery is there with you to complement your brand and identity.

social / newsletter

Social media has become one of the most used forms of media to share information between people. Social platforms are a pivotal element of branding these days including keeping in touch via a newsletter.

photography

A good photography style aligned with your brand messaging brings more life and cohesion into your communications. Look at some of my photographs that you might like.

how much is a brand identity package

It depends on what your needs are and what your budget is for a branding package. If you are a low budget start-up or organisation needing a basic logo and identity, we’ll find a good solution for you.

If you are a part of a well-developed sustainable business ready to go to the next level to gear up with experts in other fields, there is a long road ahead for us. You might need more resources to cover this.

To find out about the details of the tailored services I offer to you just contact me.

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