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Branding basics that might help you to navigate the development of your organisation or business

What is brand?

A brand is simply your reputation. It is what people think and say about your organisation, especially when you are not there.

What is brand identity?

Brand identity is the look and the feel of your brand.

It is a composition of a logo, its style and content. The style includes specific fonts, colours and carefully curated images such as graphics, illustrations and photos. Writing in a particular tone of voice and manner is a part of brand identity too.

However, brand identity is more than this.

It also communicates the company’s personality and shapes your clients’ perceptions of who you are.

Your brand identity should project the expectations and promises you extend to your customers. And that is in terms of quality, service, reliability and trustworthiness.

The fulfilled promises create further trust and loyalty from those who interact with you. Therefore they are a crucial part of your company’s identity too.

Furthermore, brand identity supports recognition and memorability of your organisation. It helps you to build your reputation and creates and maintains relationships with your peers around.

Well made brand identity even attracts competent employees and maintains their loyalty.

In summary, brand identity is a visual reflection of your organisation’s values, intentions and behaviours.

Socha Design can help you create a recognisable brand identity to support and build upon your organisation’s hard work to multiply your efforts.

What is branding?

Branding, the present participle ending – ing, is suggesting a current activity. And indeed. Branding is essentially an activity pursued to create or/and maintain a brand (reputation).

You might also understand it as part of marketing (ing) working with brand identity (the look and feel of your brand) to get the attention of your audiences and connect with them long term.

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