Interpreters Yorkshire

civil society

brand identity, social media

Interpreters Yorkshire needed to establish a brand identity rooted in its local community. At the same time, this identity had to be understood in the context of interpreting.

about the organisation

Interpreters Yorkshire is a civil society organisation. The society looks after the social needs of interpreters. Specifically, those working in the Yorkshire county. Furthermore, it gives them a communication platform to share relevant information and experiences. The platform serves as a tool for the mobilisation of joint action if needed, at the same time.

For example, the group organised a boycott of an exploitative agency from Manchester. As a result of the boycott, the agency left the Yorkshire market.

Just a few months after, another interpreting agency employed the very same exploitative tactics. This agency was already operating across the whole country, except Yorkshire.

Instantly Interpreters Yorkshire joined the national network of linguists to boycott the agency. In addition to the boycott, the network shared templates of letters sent to the local authorities and NHS trusts to inform them.

Consequently, the exploitative agency went bankrupt.

 

brand identity

Indeed, Interpreters Yorkshire’s brand identity did its job well. It gave to the civil society a unified voice, recognition and increased trust. Thus, its membership raised and boycotting instructions were followed precisely. Interpreters Yorkshire also gained general public support and support from the local authorities.

On the first image is the well-recognised symbol of the Yorkshire county. The white rose with green spikes of different shades transforming into yellow. Together with the blue background it makes up the Yorkshire flag, well known locally.

The next image is of the Interpreters Yorkshire’s logo. The logo resembles the Yorkshire Rose and triggers familiarity and thus increases memorability.

Logo bubbles organised circularly resemble the Yorkshire Rose and its spikes. Especially, notice the spikes of the Yorkshire Rose and the Interpreters Yorkshire logo. Their alignment helps to trigger the association of the new logo to the rose.

The aspect of interpretation in the logo’s symbolism, reflected by speech bubbles, resonates with the group. Different sizes and shapes of the bubbles highlight languages spoken in the county.

 

social media

With regards to solving the problem of a missing communication platform, we created a private Facebook group.

Yellow speech bubbles complementing the brand identity are applied to the group’s banner. Their purpose is to also break the ice between the organisation and new interpreters/members. How does it work? Simply recognising your own language used in Interpreters Yorkshire’s communications can create a feeling of comfort and familiarity. It would be as if you came to a foreign country and someone said “hi” to you in your language.

On the left side of the banners, the yellow stripe running down gives the identity a more formal appearance.

The colour scheme is helping to trigger the familiarity. And that’s to emphasise the connection between the Yorkshire symbol, the rose, and the Interpreters Yorkshire logo.

The familiarity of the symbol in the local area, in particular, helps to gain the support of the local people and authorities.

client
Interpreters Yorkshire

sector
civil society

discipline
brand identity
social media

 

about the organisation

Interpreters Yorkshire is a civil society organisation. The society looks after the social needs of interpreters. Specifically, those working in the Yorkshire county. Furthermore, it gives them a communication platform to share relevant information and experiences. The platform serves as a tool for the mobilisation of joint action if needed, at the same time.

For example, the group organised a boycott of an exploitative agency from Manchester. As a result of the boycott, the agency left the Yorkshire market.

Just a few months after, another interpreting agency employed the very same exploitative tactics. This agency was already operating across the whole country, except Yorkshire.

Instantly Interpreters Yorkshire joined the national network of linguists to boycott the agency. In addition to the boycott, the network shared templates of letters sent to the local authorities and NHS trusts to inform them.

Consequently, the exploitative agency went bankrupt.

 

brand identity

Indeed, Interpreters Yorkshire’s brand identity did its job well. It gave the civil society a unified voice, recognition and increased trust. Thus, its membership rised and boycotting instructions were followed precisely. Interpreters Yorkshire also gained general public support and support from the local authorities.

On the first image is the well-recognised symbol of the Yorkshire county; the white rose with green spikes of different shades transforming into yellow. Together with the blue background it makes up the Yorkshire flag, well known locally.

The next image is of Interpreters Yorkshire’s logo. The logo resembles the Yorkshire Rose and triggers familiarity and thus increases memorability and trust of familiar.

 

The aspect of interpretation in the logo’s symbolism, reflected by speech bubbles, resonates with the group well. Different sizes and shapes of the bubbles highlight the different languages spoken in the county. 

Logo bubbles organised circularly resemble the Yorkshire Rose and its spikes. 

Especially, notice the spikes of the Yorkshire Rose and the Interpreters Yorkshire logo. Their alignment helps to trigger the association of the new logo to the rose.

social media

With regards to solving the problem of a missing communication platform, we created a private Facebook group.

Yellow speech bubbles complementing the brand identity are applied to the group’s banner. Their purpose is to also break the ice between the organisation and new interpreters/members. How does it work? Simply recognising your own language used in Interpreters Yorkshire’s communications can create a feeling of comfort and familiarity. It would be as if you came to a foreign country and someone said “hi” to you in your language.

On the left side of the banners, the yellow stripe running down gives the identity a more formal appearance.

The colour scheme is helping to trigger the familiarity. And that’s to emphasise the connection between the Yorkshire symbol, the rose, and the Interpreters Yorkshire logo.

The familiarity of the symbol in the local area, in particular, helps to gain the support of the local people and authorities.

client
Interpreters Yorkshire

sector
civil society

discipline
brand idenity
social media

brand identity
  • logo design
  • identity
  • rebranding
  • stationery design
  • social media design
  • photography
website design
  • web structure
  • web design
  • SEO optimised websites
  • WordPress websites
  • responsive websites
  • photography for your website
support
  • web hosting
  • website backup
  • website security
  • email hosting
  • domain support
  • training
not-for-profit
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