Our Cultures

social enterprise not-for-profit

brand identity, strategy, social media, web design

The organisation was at a crossroads, deciding which approach it should take for its future development. I learned about Our Cultures and came up with the most suitable strategic direction that is reflected in the brand identity.

about the organisation 

Our Cultures helps people from different countries to understand each other better. And that is by providing opportunities for cross-cultural interactions through a variety of mediums, including events, workshops, and visual and verbal communication.

The initial vision of the Our Cultures was to grow exponentially from the local level, to the regional and then national level. Finally, to an international organisation to become a global, well-established project. Simultaneously, working with governments to fulfil social cohesion needs in the globalised world.

However, after a review of the organic growth of Our Cultures and in-depth research, we updated its vision. The new road ahead was to become a small, flexible, dynamic and non-hierarchical organisation. A project cooperating with other grassroots organisations working towards a similar vision.

We needed to rebrand the organisation to reflect and communicate the above. In visual terms-to signal the change and attract appropriate audiences and prospective collaborators. Our Cultures image had to evolve regarding accessibility, friendliness and movement.

 

branding

The initial logo is reflecting Our Cultures ambition to become a global partner to authorities also by capital letters.

Yet, the updated logo is mirroring accessibility and a grassroots identity with lower case letters. Furthermore, highlighting friendliness with the smiling letter c and letter e. Last but not least, by the welcoming arms of the letter t. 

Dynamism and flexibility are talking to us through the various horizontal positions of the letters.

We created Smiling illustrations as an addition to the brand identity. They represent various cultures and give to the identity, a warm feeling and friendliness. Some of them are actually people working with Our Cultures.

The social media icon, created from the initial letters O and C resemble a smiley face. This adds to the friendly and approachable character of the organisation.

We used a story on Our Cultures website to communicate its purpose and mission. A simple scroll on the web reveals both to its audiences.

Events’ banners, business cards, letterheads and email signatures have a personal touch. They are displaying illustrations of the people handing them or sending them around. 

Our Cultures’ brand identity ​builds awareness and develops trust and loyalty among its followers.

client
Our Cultures

sector
not-for-profit

discipline
brand idenity
strategy
social media
web design

about the organisation 

Our Cultures helps people from different countries to understand each other better. And that is by providing opportunities for cross-cultural interactions through a variety of mediums, including events, workshops, and visual and verbal communication.

The initial vision of the Our Cultures was to grow exponentially from the local level, to the regional and then national level. Finally, to an international organisation to become a global, well-established project. Simultaneously, working with governments to fulfil social cohesion needs in the globalised world.

However, after a review of the organic growth of Our Cultures and in-depth research, we updated its vision. The new road ahead was to become a small, flexible, dynamic and non-hierarchical organisation. A project cooperating with other grassroots organisations working towards a similar vision.

We needed to rebrand the organisation to reflect and communicate the above. In visual terms-to signal the change and attract appropriate audiences and prospective collaborators. Our Cultures image had to evolve regarding accessibility, friendliness and movement.

 

branding

The initial logo is reflecting Our Cultures ambition to become a global partner to authorities also by capital letters.

Yet, the updated logo is mirroring accessibility and a grassroots identity with lower case letters. Furthermore, highlighting friendliness with the smiling letter c and letter e. Last but not least, by the welcoming arms of the letter t. 

Dynamism and flexibility are talking to us through the various horizontal positions of the letters.

We created Smiling illustrations as an addition to the brand identity. They represent various cultures and give to the identity, a warm feeling and friendliness. Some of them are actually people working with Our Cultures.

The social media icon, created from the initial letters O and C resemble a smiley face. This adds to the friendly and approachable character of the organisation.

We used a story on Our Cultures website to communicate its purpose and mission. A simple scroll on the web reveals both to its audiences.

Events’ banners, business cards, letterheads and email signatures have a personal touch. They are displaying illustrations of the people handing them or sending them around. 

Our Cultures’ brand identity ​builds awareness and develops trust and loyalty among its followers.

 

 

 

client
Our Cultures

sector
not-for-profit

discipline
brand idenity
strategy
social media
web design
 

brand identity
  • logo design
  • identity
  • rebranding
  • stationery design
  • social media design
  • photography
website design
  • web structure
  • web design
  • SEO optimised websites
  • WordPress websites
  • responsive websites
  • photography for your website
support
  • web hosting
  • website backup
  • website security
  • email hosting
  • domain support
  • training
not-for-profit
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