Peace in the Park

music festival charity

brand identity

Peace in the Park was becoming more than an annual music festival. It engaged with its audiences throughout the whole year. Also, the charity’s ambitions grew to become a mediation service, directing youth offenders to a better path in life.

Socha Design helped to communicate it better.

about the organisation

Peace in the Park has been running since 2003 to promote peace and understanding. The charity is doing so by bringing communities together through music, art and vocal expression. 

The annual festival creates a fruitful connection between people, agencies, organisations and networks. Thus, working together became a movement and the festival has become a part of the Sheffield cultural skyline. 

The charity is on its way to becoming much more than a music festival. Its ambitions have grown into mediation services to help young offenders find a better path in life. As such, its logo had to be updated.

 

brand identity

Firstly, a questionnaire was sent to the Peace in the Park followers, which identified the associations people have to the festival. 

The following were the ones most voiced; peace, community, green, together, grass, music, gold, heart, love and food. 

Secondly, visual amendments and additions took place to meet the festival’s followers expectations. 

The logo has been smoothed out, and its colours warmed up to radiate harmony. The two hearts added represent peace and love. The dove, on the top right, is symbolising the movement of the peace message. And that’s from the festival to the future because the left to right writing in our culture suggests the direction of time. What is on the left has happened and what is following on the right will happen.

You might also notice nine fruits added to the tree to reflect another connection people have with the festival, which is food. 

And also, the colour coding of the font. PATH and EAR indirectly suggest (with the rest of the logo); ‘Listen to your heart and get on the right path.’

client
Peace in the Park

sector
not-for-profit

discipline
brand idenity

about the organisation

Peace in the Park has been running since 2003 to promote peace and understanding. The charity is doing so by bringing communities together through music, art and vocal expression. 

The annual festival creates a fruitful connection between people, agencies, organisations and networks. Thus, working together became a movement and the festival has become a part of the Sheffield cultural skyline. 

The charity is on its way to becoming much more than a music festival. Its ambitions have grown into mediation services to help young offenders find a better path in life. As such, its logo had to be updated.

 

brand identity

Firstly, a questionnaire was sent to the Peace in the Park followers, which identified the associations people have to the festival. 

The following were the ones most voiced; peace, community, green, together, grass, music, gold, heart, love and food. 

Secondly, visual amendments and additions took place to meet the festival’s followers expectations. 

The logo has been smoothed out, and its colours warmed up to radiate harmony. The two hearts added represent peace and love. The dove, on the top right, is symbolising the movement of the peace message. And that’s from the festival to the future because the left to right writing in our culture suggests the direction of time. What is on the left has happened and what is following on the right will happen.

You might also notice nine fruits added to the tree to reflect another connection people have with the festival, which is food. 

And also, the colour coding of the font. PATH and EAR indirectly suggest (with the rest of the logo); ‘Listen to your heart and get on the right path.’

client
Peace in the Park

sector
not-for-profit

discipline
brand idenity

brand identity
  • logo design
  • identity
  • rebranding
  • stationery design
  • social media design
  • photography
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support
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  • training
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