SCAIS NHS

National Health Service UK

brand identity, strategy, campaign

SCAIS Sheffield Community Access to Interpreting Service

The organisation needed to enhance its profile and connect with their clients and employees better. Socha Design helped them do so by creating a playful and memorable brand identity.

about the organisation

SCAIS, is a community interpreting agency founded in 1994 by Sheffield workers. 

Back then, individuals from overseas started interpreting for their family members and friends. Their services proved to be indispensable at doctors, schools and Sheffield city council. 

Later on they decided to form a not-for-profit organisation and apply for funding. Consequently, Sheffield Community Access and Interpreting Service (SCAIS) came into official existence.

The potential of the community interpreting agency was large. Sheffield Health and Social Care NHS noticed this and asked SCAIS to become a part of the trust. 

Following this, the agency grew throughout South Yorkshire. Its interpreting services worked work in GPs, dental surgeries, hospitals, solicitors’ offices, court sessions, housing projects and benefits agencies in the county much easier.

 

the story

In 2014 Jozef (founder of Socha Design) offered his graphic design services to improve SCAIS’s online presence and enhance its relationships with its employees and clients. 

To do this, he created social media accounts, including a Facebook group for SCAIS interpreters and a Facebook page for its clients and the wider public.

The design and implementation of these hubs promoted the agency highlighting its indispensability. Most importantly, the communication channels opened up a space for feedback. This proved to be essential for the relationships to strengthen. 

However, the creative project was not considered necessary by the management of SCAIS.

Later on, Socha Design proposed a rebranding of the agency to better reflect its core values. Moreover, to make it stand out from the ever-growing competition. 

This time the proposal got attention, and its presentation took place in the second half of 2016.

It was too late.

The rebranding didn’t have a chance to take place as the agency lost its primary funding.

After that, the not-for-profit SCAIS was sadly dismantled after 22 years of service to the local communities.

The vacuum left was immediately filled by overseas competitive corporate agencies.

branding

The logo and colours were chosen to work well with the SCAIS parent organisations, the NHS and Sheffield City Council to create a direct link when seen in context. This would allow the logo to partially adopt the authority and trust the institutions above already have had. 

​SCAIS updated logo resembles the famous word game Scrabble. The connection to language, interpreting and translation services is instantaneous.

The association to the board game highlights the agency’s relevance in its industry. Therefore, it portrays the organisation as an expert in its field in a playful and friendly way.

 

campaign

Socha Design also created a campaign to highlight SCAIS’s competitive advantages. 

The messages of the campaign applied on stationery and other promotional materials were: 

  • qualified/skilled
  • working hard
  • reliable/genuine
  • local employer 

client
SCAIS NHS

sector
not-for-profit

discipline
brand idenity
strategy
campaign

about the organisation

SCAIS, is a community interpreting agency founded in 1994 by Sheffield workers. 

Back then, individuals from overseas started interpreting for their family members and friends. Their services proved to be indispensable at doctors, schools and Sheffield city council. 

Later on they decided to form a not-for-profit organisation and apply for funding. Consequently, Sheffield Community Access and Interpreting Service (SCAIS) came into official existence.

The potential of the community interpreting agency was large. Sheffield Health and Social Care NHS noticed this and asked SCAIS to become a part of the trust. 

Following this, the agency grew throughout South Yorkshire. Its interpreting services worked work in GPs, dental surgeries, hospitals, solicitors’ offices, court sessions, housing projects and benefits agencies in the county much easier.

 

the story

In 2014 Jozef (founder of Socha Design) offered his graphic design services to improve SCAIS’s online presence and enhance its relationships with its employees and clients. 

To do this, he created social media accounts, including a Facebook group for SCAIS interpreters and a Facebook page for its clients and the wider public.

The design and implementation of these hubs promoted the agency highlighting its indispensability. Most importantly, the communication channels opened up a space for feedback. This proved to be essential for the relationships to strengthen. 

However, the creative project was not considered necessary by the management of SCAIS.

Later on, Socha Design proposed a rebranding of the agency to better reflect its core values. Moreover, to make it stand out from the ever-growing competition. 

This time the proposal got attention, and its presentation took place in the second half of 2016.

It was too late.

The rebranding didn’t have a chance to take place as the agency lost its primary funding.

After that, the not-for-profit SCAIS was sadly dismantled after 22 years of service to the local communities.

The vacuum left was immediately filled by overseas competitive corporate agencies.

branding

The logo and colours were chosen to work well with the SCAIS parent organisations, the NHS and Sheffield City Council to create a direct link when seen in context. This would allow the logo to partially adopt the authority and trust the institutions above already have had. 

SCAIS updated logo resembles the famous word game Scrabble. The connection to language, interpreting and translation services is instantaneous.

The association to the board game highlights the agency’s relevance in its industry. Therefore, it portrays the organisation as an expert in its field in a playful and friendly way.

campaign

Socha Design also created a campaign to highlight SCAIS’s competitive advantages. 

The messages of the campaign applied on stationery and other promotional materials were: 

  • qualified/skilled
  • working hard
  • reliable/genuine
  • local employer 

client
SCAIS NHS

sector
not-for-profit

discipline
brand idenity
strategy
campaign

brand identity
  • logo design
  • identity
  • rebranding
  • stationery design
  • social media design
  • photography
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support
  • web hosting
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socha design logo made out of 9 organically irregular cells forming a circle
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